Thursday, July 12, 2007

 

Should we be inspired...

..or just throw in the towel?

If you have been following along, or have received a K&B light painting card, you know K and I have been developing our light painting chops. We have been pretty happy with our progress.

Now, it seems, the bar has been set a little higher.

If you follow the link, you will find there is some speculation that there is a lot of "post production" in this ad. I hope not. ...or do I?




Strobist: Amazing Use of Off-Camera Light:
"Amazing Use of Off-Camera Light
This is not strobe, but it is some of the most creative use of off-camera lighting I have ever seen.

Last year, we ran a post about Pika-Pika, a group of Japanese performance artists who draw with light. They shoot still-camera time exposures of themselves drawing with flashlights, and animate the still frames to absolutely beautiful effect.

It appears as if Sprint has commissioned them to create a television commercial. I say 'appears' because I don't know for sure. If Sprint came to them to create the piece, I think that's just great. But if a bunch of Madison Avenue types just lifted the technique and recreated it for a commercial, eh, not so nice.

Anyway, check out the vid and watch how quickly you can get lost in a simple series of flashlight time exposures. Really neat concept, and brilliant execution."

Comments:
it takes ALOT of work to make it look like it was kinda hand made and authentic. But an ad at this level would never be left to any kind of chance, the post production work is a given.

So you guys HAVE TO KEEP IT REAL!
 
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